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Kuala Lumpur – April 2010

Omnicom Cares lends a helping hand in Asia

Thursday, April 15th, 2010

The Omnicom Cares program is about understanding that every child matters and there is work each of us can do to help. To spread the word and raise awareness and money, we talk about our programs and our events on this website, on our Facebook page and throughout the organization. Sometimes however, there is no need for words. A picture says it all.

These remarkable images tell the story of Nur Salam, a 24 hour drop-in and crisis center that provides a safe and healthy environment for children in the Chow Kit district of Kuala Lumpur. Initially started as a day care center, Nur Salam was opened in 2001 by the Malaysian Department of Welfare. The expanded center  opened officially in April 2007 as a program of Yayasan Salam Malaysia, with PAKK a key partner.

Over 460 children are currently registered with Nur Salam, most coming after school and on weekends. Increasingly, children are staying in the dormitory space as well. Over time, Nur Salam hopes to help these children grow into happy, healthy, productive adults.

To help this amazing facility, OmnicomCares raised more than $11,000 USD to support and maintain their essential programs. We were able to raise that money through an auction (video highlights here) as well as a very successful event held at Nur Salam itself.