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Miami – June 2011

OmnicomCares Carver Ranches Video

Thursday, June 23rd, 2011

Here’s a short video on the latest beneficiary of OmnicomCares … the Carver Ranches Boys & Girls Club extreme makeover and largest paint-by-numbers project.

Milan De Vito and Jordan Zimmerman on the OmnicomCares Carver Ranches Project

Friday, June 17th, 2011

Well it has been almost a week since the OmnicomCares brigade finished their one-day ‘extreme makeover’ and ‘paint-by-numbers’ rehabilitation of the Carver Ranches Boys and Girls Club.

At the head of the creative direction and much of the implementation was the Zimmerman Agency.  Jordan Zimmerman has since written a beautifully inspiring blog post.  We strongly encourage you to read his thoughts and see some of the wonderful work that was done.

Also, Milan De Vito allowed us to reprint below what he sent around to his creative team after the project was completed:

Driving to the Carver Ranches facility early Saturday morning, I felt a growing sense of excitement that the day had finally arrived. After spending several evenings after work preparing the stencils, transferring them to the walls, and making sure everything was in order for the volunteers, we were finally ready to bring our ideas to life with the help of dozens of volunteers. One could feel the energy in the air after walking in and seeing the hustle and activity.

Everyone gathered in the gymnasium for opening remarks, and the sense of scale became clear when you looked around and saw the small army that had gathered to spend a full day volunteering and working on projects. After the commencement, we delegated our assigned volunteers to teams, gave them instructions, guidance, and materials, and kicked off.

For me, the experience was even better than expected. I was less concerned about finishing the murals than I was about coordinating the mass of volunteers, but everyone involved was eager, excited, and genuinely happy to participate – to my relief, it made the process very easy and manageable. The hours evaporated quickly, and I watched as layers and layers of color, brushes, and hands attacked the murals with detail and care. When we started winding down, you could hear the laughter and camaraderie from the shared experience as volunteers marked one of the walls with their handprint.

As the halls emptied, and the original mural artists surveyed the finished result, we stood in awe of what had been achieved. There was a strong sense of pride and gratitude, and an intangible satisfaction that we had done some real good for the community. The Carver Ranches facility had been transformed from a generic concrete container to a special and unique destination, a place that children and their parents would never forget.

Thanks again to all!

Pictures from Carver Ranches

Monday, June 13th, 2011

The numbers behind the Carver Ranches Service Project

Sunday, June 12th, 2011

Whew!  Yesterday was quite a day.  Some folks tell me it was a miracle.  Yesterday the Carver Ranches facility was antiquated, cluttered, and – to be blunt – pretty depressing inside.  Today it is new, modern, and – thanks to Zimmerman designs and a whole lot of talented painters – downright exciting!

Here are some of the numbers behind the ‘paint-by-numbers’ … (Let me know if I missed anything!)

  • 1,675 feet of patch cable installed
  • 30 new computers set up
  • 10 flat panel displays hung
  • 6 Microsoft Kinnect game consoles installed
  • 10 wall murals and 30 canvas murals painted
  • 230 gallons of paint brushed and rolled (and spilt!)
  • 4,226 feet of wood cut and sanded
  • 19 picnic tables built and stained
  • 30 cubbies / benches built and painted
  • 2 basketball courts designed, coated, and painted
  • 1,536 bottles of water drunk
  • 50 slim jims eaten (sorta)
  • 1 bandage applied

Over 250 volunteers and 7 hours later.  A brand new home for over 400 local children this summer.

Thanks, everyone!

More photos to come!

Max Barrios talks about the murals for Carver Ranches

Friday, June 10th, 2011

Max Barrios is the Studio Manager for Zimmerman Advertising.  He worked with Milan DeVito and the other creatives at Zimmerman on the murals for the Carver Ranches Boys & Girls Clubs.  Some quick thoughts from him on what we’ll be creating on Saturday …

In the beginning, my intent was to help Omnicom Cares with this project. However, as time went by and I first arrived at the facility, I realized it had new meaning for me. Not only was it an amazing opportunity to work with a program like Omnicom Cares but it was a way to give back to the community and kids, that the Boys and Girls Club of Carver Ranches help each and every day. My interactions with the kids helped me focus more on my mural and the meaning I wanted them to take from it, each and every day they passed it in the halls. It helped highlight the impact this organization has on young adults and kids alike. The more time I spent at the facility the more I began to realize that I would be leaving my own message for these children. It was no longer just a paint by numbers project but an inspirational journey for each person involved in the mural itself.