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OmnicomCares Soccer Tournament A Success

November 3rd, 2011

The latest OmnicomCares soccer tournament was a great success. The event, organized by Simon Dalby from DAS Asia Pacific with the help of Auditoire, was held to raise money for Braille without Borders ( and to encourage collaboration and networking between Shanghai-based Omnicom businesses. Ten teams battled it out for the coveted OmnicomCares Trophy. In the final, our client Pernod Ricard triumphed over their agency of record TBWA.

Serge Dumont opened the event together with Paul Kronenberg, co-founder of Braille without Borders. Paul explained the amazing work that this organization has done in Nepal with blind people and their Institute for Social Entrepreneurs in Kerala, India, which aims to help socially disadvantaged people to realize their dreams.

Over 150 people attended the event which raised over 85,000 RMB (over USD$ 13,000) for our cause. This is enough to purchase two scholarships for students to attend the Kerala course.

Many thanks to the agencies (plus one of our clients!) who so enthusiastically supported this event, and raised donations:

Hornall Anderson
Jigsaw Hall & Partners
Pernod Ricard
Direct Partners

Thanks also to individual donors Serge Dumont, Simon Dalby, Young Sohn, Doug Pearce, Maggie Shi.

Photographs of the event can be viewed by clicking here and you can also support Braille Without Borders by visiting their website.

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