The latest OmnicomCares soccer tournament was a great success. The event, organized by Simon Dalby from DAS Asia Pacific with the help of Auditoire, was held to raise money for Braille without Borders (www.braillewithoutborders.org) and to encourage collaboration and networking between Shanghai-based Omnicom businesses. Ten teams battled it out for the coveted OmnicomCares Trophy. In the final, our client Pernod Ricard triumphed over their agency of record TBWA.
Serge Dumont opened the event together with Paul Kronenberg, co-founder of Braille without Borders. Paul explained the amazing work that this organization has done in Nepal with blind people and their Institute for Social Entrepreneurs in Kerala, India, which aims to help socially disadvantaged people to realize their dreams.
Over 150 people attended the event which raised over 85,000 RMB (over USD$ 13,000) for our cause. This is enough to purchase two scholarships for students to attend the Kerala course.
Many thanks to the agencies (plus one of our clients!) who so enthusiastically supported this event, and raised donations:
Jigsaw Hall & Partners
Thanks also to individual donors Serge Dumont, Simon Dalby, Young Sohn, Doug Pearce, Maggie Shi.
Photographs of the event can be viewed by clicking here and you can also support Braille Without Borders by visiting their website.
On Saturday October 22nd our Asian colleagues will hold their second Omnicom Cares Charity soccer tournament in Shanghai. Eight teams will be participating from Omnicom agencies as well as some clients. It looks like a fun and worthwhile afternoon of sports and collaboration.
Whilst you may not be able to attend in person please consider a donation to the cause – Braille Without Borders – a charitable organization that has done inspiring work helping establish a rehabilitation and training centre for blind people in Tibet as well as The International Institute for Social Entrepreneurs (IISE) in Kerala, India, a ‘dream factory’ where disadvantaged individuals from all over the world are trained to create social change back in their home countries. The team is looking to raise a minimum of 60,000RMB (US$10,000) to fund a scholarship to send an individual from China to the IISE.
On Saturday, September 10 2011, OmnicomCares descended upon a school for disabled children in Mataró, Spain. The Escola d’EE l’Arboç provides a wonderful, caring therapeutic environment for physically and emotionally challenged children, some quite severely, ranging in age from 5 to 16. The local government had just completed construction on a brand new facility for the school; the building although lovely in its own right, was badly in need of some personalization and color.
Approximately 150 volunteers from all over the globe arrived in the morning ready to work. We had the largest ever group of volunteers from local Omnicom agencies, many with spouses, children and friends in tow. And while the language differences were initially difficult, people quickly found ways to communication and make friends while rolling up their sleeves and getting the job done. We painted three beautiful murals, installed a pergola and fencing in the patio area, and completely transformed the garden areas with new plantings and trees. Twenty new touch screen HP computers were installed with special software to help the kids learn new skills and practice what they have already mastered.
And when the work was done, the school fed all the volunteers with homemade paella and sponsored a party that included local Catalan traditions. All in all, it was a day to remember for all who participated.
This September, OmnicomCares is off to Barcelona, Spain. Our next Public Service Day is being held at a school for severely disabled children called Escola d’EE l’Arboç in a place called Mataró, which is a small town northwest of Barcelona. The children range in age from 5 to 16 and are severely disabled physically, some psychologically as well.
In the past year a brand new school has been built and it is there that OmnicomCares is going to weave its magic. Our outdoor projects include planting , laying irrigation, creating an aromatic garden, building picnic benches and installing some fencing. In addition, there is a large patio area which is in direct sunlight, so we are building a large pergola to give some very needed shade. Inside, there are lots of bare white walls both inside and outside screaming for some colour; we will paint murals to help brighten the place up and install new computers. All of our projects are designed especially with the needs of disabled children in mind.